666: Joshua Prieto on Empowering Regenerative Businesses

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666: Joshua Prieto on Empowering Regenerative Businesses.​

Highlighting entrepreneurs with strong moral standings and an understanding of regenerative practices.​

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In This Podcast:​

When we think of permaculture, we immediately think of farms, gardens and homesteads, but Joshua Prieto broadens our perspective. These principles are so universal, they can (and should!) be applied to more than just our gardens. Joshua explains his unique programs that teach entrepreneurs how to grow regenerative businesses from the ground up, rather than creating businesses that simply apply regenerative practices.

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Our Guest:​

Joshua Prieto is the Co-Founder and Director of the Seeds of Tao learning platform for regenerative entrepreneurs. He has over 10 years of experience creating, building, and operating startup solutions alongside entrepreneurs of all shapes and sizes. That experience has shown him that entrepreneurs have the biggest role to play in the Anthropocene as we either create the solutions for, or become the root problem of, our people, planet, and future. Josh now co-creates educational programs that disrupt the current way our entrepreneurs learn. His holistically designed educational programs empower entrepreneurs to stop chasing “silver-bullet” solutions and start designing solutions that use regenerative systems.

Listen in and learn about:​

• • Defining the Anthropocene age
  • Joshua’s definitions of permaculture and regenerative
  • Using all the words
  • Naming the 7 petals of the permaculture “flower”
  • Making the distinction between regenerative businesses and regenerative practices
  • Disrupting the way we teach and learn business
  • Telling the stories of regenerative entrepreneurs doing their thing
  • Using epiphany bridge stories to encourage action
  • Including profit in the discussion
  • Building an educational curriculum for regenerative entrepreneurs
  • Helping regenerative entrepreneurs grow themselves

As well as:​

His failure – Going it alone with nothing but book knowledge, resulting in his family freezing in their Airstream​

His success – Continuing to move forward after failure​

His drive – His family, seeing the next generation succeed and thrive​

His advice – “Let’s disrupt the current educational model that teaches our entrepreneurs to create “silver- bullet” solutions rather than design regenerative solutions from regenerative systems.”​

Joshua’s Book recommendations:​

The Alchemist by Paulo Coehlo ​

The Celestine Prophecy by James Redfield​

Greg’s book recommendations:​

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber​

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz​

How to reach Joshua:​

Website: SeedsOfTao.com​

Linkedin: Go to Joshua’s About Page to link to his profile​

Clubhouse: Find him as “Joshua Paul Prieto”​

You can also interact with Joshua on the Slack channel through the Pando community on SeedsofTao.com​

UrbanFarm.org/SeedsOfTao​

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